Award Categories
There are a total of twenty three iGBAffiliate Awards across six separate categories, each with their own judging criteria. If you would like to nominate yourself/your organisation or on behalf of an individual/organization please read the below carefully in order to fully understand what is required to get through to the voting process:
Best Affiliate Program
- Casino
- Poker
- Bingo
- Sportsbook
- Non-Traditional Gaming
- Overall
This award category will highlight the operator that has forged ahead in their relevant sector in 2008/9. The judges will consider all aspects of product differentiation, global reach, usability, community and marketing. Special consideration will be given to operators seen to be showing the lead in a developing sector.
The judges will consider the following key criteria:
- Speed of and reliability of affiliate payments
- Number of affiliates to affiliate managers
- Conversion rates
- Average CPA/revenue share
- Terms & Conditions
- Affiliate backend software
- Marketing Tools and collateral
- Scale and domination of product
- Growth
- Brand
- Liquidity
- Leadership and innovation
- Marketing, online and offline
- Usability
- CRM
- Payment processing
Best iGaming Affiliate Network
Running an iGaming affiliate network is never easy with multiple brands, payouts and marketing collateral, so as you can imagine competition is high and the rewards are big if you can perfect the offering. This award will recognize the affiliate network that does just that whilst setting the standards for the industry from its back end software to the support it offers to affiliates.
The judges will consider the following key criteria:
- Number of clients
- Speed of and reliability of affiliate payments
- Number of affiliates to affiliate managers
- Terms & Conditions
- Affiliate backend software
- Marketing Tools and collateral
- Growth
- Brand
- Liquidity
- Leadership and innovation
- Marketing, online and offline
- Usability
Best iGaming Software
- Casino
- Poker
- Bingo
iGaming software is the back bone to the entire industry and as such a high volume of affiliates base their decisions on where to play or promote on the provider. For this reason the software category is even more important because if an affiliate decided you are the number one provider then in turn so will the players.
The judges will consider the following key criteria:
- Number of games (Casino)
- Size of progressives (Casino)
- Average liquidity (Poker)
- Peak liquidity (Poker)
- Market reputation
- Graphics
- Licensing deals
- Quality of download and non download
- Variety of platforms
- Ethics when it comes to rogue operators
- Ease of use/navigation
- Unique features
- Reliability
Best Payment System for Affiliates
Payments are always voted as the number one priority for an affiliate when choosing a program for obvious reasons. This award will recognize the best payment system there is for affiliates based on the following factors:
- Timely payment
- Problem solving
- Customer service
- Usability of system
Best Affiliate Manager
- Casino
- Poker
- Bingo
- Sportsbook
- Non-Traditional Gaming
- Overall
A highly sought after accolade, this award recognizes the affiliate manager that has excelled in their relevant sector in 2008/9 - Its time to recognize the people behind the program!
The judges will consider the following key criteria:
- Relationship management
- Communication skills
- Flexibility, problem solving
- Motivation, innovation and uniqueness
- Responsiveness
- Coaching/tutoring
- Presence in affiliate community
- Overall success
Best Affiliate
- Casino
- Poker
- Bingo
- Sportsbook
- Non-Traditional Gaming
- Overall
Affiliates are the engines of the iGaming industry driving huge levels of traffic to the operators and as the sector has increased in size introducing both new games and territories so has the importance of affiliates. This category is here to recognize the best affiliates in iGaming from their abilities to rank through to their reputation in the affiliate community
The judges will consider the following key criteria:
- Brand Power
- Reputation with players
- Volume of traffic
- Quality of traffic
- Innovation
- History
- Ethics
- Reputation in affiliate community
- Growth
- Rank for key search terms







